In Lieu of Flowers is perhaps the most detrimental 4 words in floral business.
Conveying compassion and respect for one’s passing is traditionally defined by sending flowers. The utmost disappointment is that customers take “In Lieu Of Flowers” literally, we understand it does say “In Lieu Of Flowers”, however, that in no way means the family does not want flowers at the viewing/funeral service.
As floral professionals you understand how somber a viewing/ funeral service would be without flowers. The added beauty of sympathy flower arrangements is there to offer comfort to the visitors and also pay tribute to the deceased. The terminology of “In Lieu Of Flowers” has caused an uproar in the floral community as it should, this is awfully mistaken too many times by customers.
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