Nairobi – Five years ago IFTEX was initially set up to assist flower growers to find markets around the globe to where they could export their flowers to. This goal has not only always been the main purpose of the trade fair, but at the same time the most difficult one. In good times and in bad times it has always been a challenge to bring producers in touch with buyers of flowers.
Whether you use an exhibition as a tool to bring growers to the countries where the flowers are being sold, or to bring buyers to the countries where the flower are being produced, it is never a certainty that a fair will live up to its expectations. As much as a successful result from a fair is always unclear to the exhibitor for some time, it is always as well unclear to the organizer, no matter how much has been written about its importance or success before or after the exhibition. It is simply always the one million dollar question what will bring it to the exhibitor in the end.
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