Fun, sun, new products, inspiration, practical takeaways, and 50-plus info-packed educational sessions targeted to address some of the floral industry’s top challenges and opportunities. These opportunities and so much more await the hundreds of industry members attending SAF Palm Springs 2018, the Society of American Florists’ 134th annual convention, which kicks off today in Rancho Mirage, California.
More than 450 retailers, wholesalers, growers and suppliers will be on-site for this year’s packed program — a number that includes 107 first-time attendees. During the convention, attendees will hear from 74 expert speakers and panelists—and have the chance to check out 245 new varieties of flowers, foliage and plants during SAF’s Outstanding Varieties Competition… and that’s not all.
Here are some highlights from the program, which unfolds over the convention’s four days:
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