British flowers are blooming. Demand for home-grown favourites such as peonies, stocks and hyacinths is soaring thanks to consumers’ desire for locally sourced goods and a trend towards less formal wedding arrangements.
FloraBritain, a group of 14 growers in Lincolnshire and Norfolk who have joined forces to sell and supply British flowers to florists across the UK, launched last week. Next month, the third annual British Flowers Week, an event set up by New Covent Garden Flower Market, will fly the flag at events held around the UK.
Tracey Griffin, a florist and co-founder of FloriSmart, an online marketplace supplying flowers mainly sourced from Dutch exporters, helped to set up FloraBritain. “We realised that there was a huge void for florists who wanted to get their hands on British flowers,” she told The Independent on Sunday. “There were so few routes to get the flowers to the florists. Now, there will be all these different varieties in one place. Florists will be able to fill their boots as they’ve never done before.”
To read the rest of the story, please go to: The Independent