In recent years, California's cut flower and greens industry has experienced a steady decline in market share due to competition from imports. In an effort to help mitigate these losses the California Cut Flower Commission has taken steps to revolutionize their transportation network.
With help from a $150,000 Rural Business Enterprise Grant from USDA Rural Development, CCFC will soon begin educating their growers and customers on their New Model. USDA Rural Development State Director Dr. Glenda Humiston presented the CCFC Executive Director Kasey Cronquist with a certificate for the RBEG at their mid-year meeting in Ventura.
"In today's global marketplace, California's growers understand that they need to stay on the cutting edge of innovation to stay competitive," says Humiston. "These funds will help strengthen their ability to both improve quality and efficiencies that will benefit growers and consumers alike."
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