Gerbera Grower Rosa Flora Focusing On Recovery After Devastating Fire

Ralph DeBoer, the co-owner of Rosa Flora Ltd. in Dunnville, watched helplessly Thursday morning as his business went up in flames.

He called the blaze “devastating” and said he had “no idea” how the fire started.

Rosa Flora is a large, family owned greenhouse operation with more than 1.6 million square feet of growing space and between 150 to 200 employees.

DeBoer said about 15 of its 40 acres of property were destroyed, which is roughly 30% of the company’s production.

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