Four Star Greenhouse: Three Changes To Watch In 2014

Several years after the Recession of 2008, we’re still seeing fallout, but at the same time, we’re also seeing great opportunities for growers and retailers. Businesses that are able to adapt and act on these trends will be able to have stronger relationships with customers, higher profit margins and a better long-term position than those who don’t change with the times.

Here are some trends I see for the year ahead.

1. Customers have tighter budgets.

Discretionary income isn’t what it once was, but that still offers good opportunities to stand out from your competition. When people spend their money, they want the feeling of possible success. If they spend money on plants, they need to feel they can be successful with them.

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