The “Flower Tribute Tour” was started in September 2018 by Asocolflores, Flowers of Colombia® and the Colombian Ministry of Agriculture and it has already impacted millions of people around the world. This unique initiative, which aims to demonstrate that Colombian flowers can easily be incorporated in the different cultures of consumers, translates the purpose of Asocolflores to take advantage of the diversity of varieties, people and styles of Colombia and offer them to the world. The United Kingdom and Japan were the first beneficiary countries, paying tribute respectively to the diversity of English rock and Japanese women.
Asocolflores has also engaged in several other new initiatives with its brand Flowers of Colombia®. The brand participated in 2018 in various international fairs such as the Moscow Flowers Expo. An alliance was made with the famous fashion magazine Marie Claire and the renowned designer Massa Nakagawa to showcase dresses with flowers in the luxury district of Ginza, Tokyo’s most famous upmarket shopping, dining and entertainment district. In South Korea, an original and multi-sensory experience of flowers and coffee was offered that made local consumers discover flowers in a different way.
To keep spreading the beauty & magic of flowers and inform about its various campaigns and activities, Flowers of Colombia® has recently launched a new blog – it’s worth checking it out!
Floral
Floriforum Conference: ‘Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture’
Dedicated this year to sustainability within the global floriculture industry with the theme “Cultivating Sustainability Together – Shaping Tomorrow’s Floriculture”, this unique conference will offer a space where the international floriculture industry meets for an open conversation on changes and challenges as well as opportunities and future dynamics. …
Floral
EU-Wide Survey Provides a First Estimate of the Brutal Impact of COVID-19 Pandemic on the European Flower & Live Plants Sector (March-April 2020)
The four organisations representing the various segments of the sector in the EU (UNION FLEURS, ENA, AREFLH and COPA-COGECA), have joined forces and mobilised their member organisations across EU Member States to collect structured inputs in order to measure the exact impact of COVID-19 on the sector during the peak of the crisis in March and April 2020. …
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Letter From 50 Meps Calling For EU Support To The Flower & Plants Sector
Union Fleurs is very appreciative of the active involvement of the many Members of the European Parliament who have called upon the European Commission to help the EU flowers and live plants sector in a more effective and impactful way. …
