Holiday gift-buying is well under way. However, the holiday season involves more than just buying toys and winter accessories for loved ones. Elaborate meals, travel and decorating are important parts of the festive season.
Included in these secondary expenses are flowers and floral arrangements. Surprisingly, “the winter holidays, Christmas and Hanukkah, account for the largest percentage of all holiday flower sales (30%, or about $2.28 billion, around one-quarter of all cut flowers sold in a year),” according to Alex Silady at SmartAsset. It even outpaces Valentine’s Day and Mother’s Day, “which command 25% of the holiday market share, each with close to $1.9 billion worth of cut flowers sold in the lead-up to each of them.” Like many other industries, innovative startups are changing the game for flowers.
We had the opportunity to speak with floral startup It’sByU. “It’sByU is really like a Blue Apron for flowers,” explained Caroline Strzalka, co-founder of It’sByU. “What we do is send our customers boxes with all the flowers, tools and containers, together with access to a video streaming lesson that shows them step-by-step how to make their own arrangements. And by doing it themselves, they save up to 80%.”
To read the rest of the story, please go to: Forbes
