On October 19, 2016, the Society of American Florists and florists nationwide will randomly surprise people on the street with flowers through 230 in 207 cities in 49 states. During Petal It Forward, flower recipients will receive two bouquets— one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger.
“We are thrilled by the outpouring of enthusiasm by industry members to join us by holding their own local Petal It Forward events on October 19th,” said SAF Vice President of Marketing Jennifer Sparks. “And our fingers are crossed that members in Rhode Island will participate, too, so we can have events in all 50 states.”
On Oct. 19, Sparks and SAF’s marketing team will be in New York City, where they will ask recipients to “Petal It Forward” by giving away one of their bouquets and posting a picture about it using the hashtag #PetalItForward and tagging SAF’s Instagram, @About_Flowers or Twitter, @FlowerFactor. And they will be reminded that they can continue to spread the happiness throughout the year by visiting their local florist.
To read the rest of the story, please go to: Society of American Florists
