If we want to get the sector flourishing again, then we shall have to work together better and put the customer first. The Customer Platform will be involved in elaborating and implementing the FloraHolland 2020 vision.
Klok Aalsmeer Kopie
FloraHolland 2020 is producing a number of strategic/tactical plans and programmes which are important for the entire chain. Within the cooperative FloraHolland talks to members-suppliers in the Flowers and Plants Advisory Committees. But there was not a similar consultation structure for customers. This is now being set up.
The Customer Platform has an advisory function and will discuss relevant strategic/tactical themes with the FloraHolland board and management four times a year. There will also be an open exchange of information. The Customer Platform is being launched this spring ad will be chaired by the General Director, Lucas Vos.
The Platform will consist of about 20 customers, owners or directors of companies from all customer segments; it should provide a good reflection of the customer pool.
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