FLORAHOLLAND – This year it is 100 years since the establishment of the first cooperative flower auction in the Netherlands. FloraHolland is celebrating this jubilee under the theme FloraHolland 100 year’ colour’. This motto represents the colourful thread binding FloraHolland’s members, traders, employees and the consumers of flowers and plants all over the world.
The Dutch floriculture could never be so strong without the cooperative flower auctions where the united growers created market places and made the entire assortment daily available for traders, who in turn could guarantee a continuous supply to their customers. No other nation managed to copy this successful model; it became the Dutch unique advantage in the global market.
FloraHolland and its members are proud to continue the 100 years old cooperative and proud of the collective achievements. Indeed, there is a need to change and to be adapted to modern developments, but the cooperative auctions still provide the industry with the needed infrastructure for sales, logistic, and financial activities.
FloraHolland has been a cooperative by and for its members. FloraHolland has been the world trading center for flowers and plants for a century and is going to celebrate this with a range of activities for members, employees, buyers and business relations.
Details will be published during the coming weeks on the special webpage: http://www.floraholland100jaar.nl/international.
Source: FloraHolland
