This Valentine’s Day season, the Society of American Florists (SAF) contacted 25
companies about negative floral advertisements resulting in five apologies and
four reworded promotions, and 600 media outlets published SAF flower statistics
and advice for ordering from florists.
Apology Accepted
As the voice of the floral industry, SAF responds to harmful floral publicity.
After hearing from SAF, the following companies are rethinking their negative
ways:
-Bonobos, Inc.: Mens-pants purveyor Bonobos greeted visitors to its Web site
with, Skip the flowers this year and get something your Valentine will really
love a better looking you. In a letter, SAF asked Bonobos to remove the
flower reference from its site and reconsider the negative approach in the
future. SAF has not received a response, but the pants seller pulled the flower
reference from the site a few days later.
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