New York — Brooklyn Roasting Co. has a booming business based on helping people thousands of miles away.
Ninety percent of the coffee the New York-based company sells is Fair Trade — certified as produced by people who are treated and paid well.
Being socially responsible pays off for Brooklyn Roasting, which sells to restaurants, food stores and the public through its website. Sales of its Fair Trade coffee, which comes from Mexico, Peru, Indonesia and Ethiopia, have soared from $900,000 in 2011 to $4.4 million last year. They are expected to reach $6 million in 2014.
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