Our discussion for CA Insights this week will be ‘transitions’…
As we approach the summer, the flower business is in the midst of many transitions. Our first is that we are leaving the holiday driven time of the year and entering summer. Prom and wedding season are a time when the demand for flowers is high and very specific. Growers have been planning their planting schedules to accommodate these demands. Although the flowers that are available at this time of year are relatively predictable, colors may not be as simple! In recent years California growers have become more involved in color trends and try to plant accordingly, especially in flowers that have 12-14 week growing cycles. This can help to ease the stress of wedding order fulfillment. They also try to have more than one option within any given color. So, when asking for colors always try and stay open to options and possible substitutions of like flowers.
The second transition is weather. We are now going into a 4 month period of longer growing days. The ability of certain flowers to thrive is often based on luminosity, basically how many hours of daylight the flowers receive. In addition, the rainy season (if you can call it that!) is over and we experience very arid conditions and good temperatures throughout the summer. This means there are many more types of flowers available from California now through September.
To read the rest of the story, please go to: Eye On DVFlora
