Moscow – The first edition of Expo Flora Russia ended successfully last week, on Thursday September 1, in Moscow. The almost 200 exhibiting flower growers, breeders, suppliers and traders from 17 different countries overall concluded to be glad to have experienced for the first time a 100% specialized trade fair for the floriculture industry in Russia. While similar industry shows are traditionally heavily mixed with other products(such as landscaping and gardening), while as a consequence receiving thousands of consumers as well, this exhibition was set up for the trade only.
The event was held in Manezh in central Moscow, near to the Kremlin and around the corner of the Red Square. The state-of-the-art building was filled with abundant natural day light and being fully air conditioned, assuring the freshness of the displayed flowers and plants during the show. Since it was a trade only event, there was a selected number of high quality attendees. Much business was therefore done by the majority of exhibitors. Existing contacts were strengthened and also many new business contacts were made during the three days the expo lasted. Visitors not only came only from Russia itself, but from other CIS countries as well, such as Kazakhstan, Siberia, Belarus, Ukraine, etc..
The following growers and breeders were among the winners of the different quality awards. For the Best Grower Quality Competition Bronze was awarded to Rosa Prima from Ecuador with the variety “Darcey”, Silver to Jaroma from Colombia with “High & Twinkle”, Gold to Subati Flowers” from Kenya with “Safina” and Platinum to Nevado Ecuador with “Freedom”. For the Best Breeders Quality Competition Bronze was awarded to Nirp from Italy from with the variety “Touch of Class”, Silver was there as well for Nirp with “Absurda” and Gold for again Nirp with “Farfalla”. Platinum was for Plantas Continental from Spain with “Malena”. Expo Flora Russia is scheduled to take place again in 2012, from Wednesday September 12 to Friday September 14, and will this time be held in the ‘sister’ state-of-the-art building Gostiny Dvor, the hall where it was originally planned to be held this year.
Source: HPP Exhibitions of Amsterdam
