School’s just about out for summer, and many floral professionals have their eyes on September for four days of world-class business education, powerful connections and creative inspiration they’ll receive from SAF Amelia Island 2019, the Society of American Florists’ 135th Annual Convention, Sept. 18-21 at the Ritz-Carlton in Amelia Island, Florida.
Reece Nakamoto Farinas with Beretania Florist in Honolulu is ready. “I always tell our florist friends that it’s foolish for them to miss out on the wealth of knowledge that comes with the SAF conference,” Farinas said. “Every year we go, we find some way to improve our sales and better position ourselves for the future.”
Shirley Lyons, AAF, PFCI, of S. Lyons Consulting in Veneta, Oregon, and former SAF chairman, echoes those sentiments. “The SAF convention is the only venue where the entire floral industry comes together,” Lyons said. “The educational, networking and relationship building opportunities are remarkable. It is where all the industry leaders and leaders of the future meet. Every industry business owner or manager should put this at the top of the ‘to do’ list.”
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