What is going on with the economy, and how can I position my floral business accordingly? Is now a good time to hire? Or buy a big ticket item for the shop?
Floral industry economic adviser Charlie Hall, Ph.D., professor and Ellison Chair in the Department of Horticultural Sciences at Texas A&M University will look at the economic horizon during “Riding Out the Economic Upticks and Downturns” at SAF Maui 2016, the association’s 132nd Annual Convention, Sept. 21-24, at the Ritz-Carlton Kapalua in Maui.
He’ll point to the key indicators every floral business owner needs to follow to make informed, strategic decisions about investing in people, equipment, marketing and more. Hall will explain how rising interest rates are likely to impact your customers and business, the economic indicators to keep on your radar and the steps you can take now to prepare for the next economic downturn.
To read the rest of the story, please go to: Society of American Florists
