In 2018, IPM ESSEN will once again have a partner country at its side: Denmark. Under the motto of "Let's Go Green – Together!", the Scandinavians who will be strongly represented, above all, in the Flowering Pot Plants area will be at the centre of the world's leading fair for horticulture. Royal guests will also be expected at Messe Essen on the occasion of the festive opening ceremony on the first day of the fair.
The Danish horticultural industry would like to use the fair, in particular, in order to introduce new plant breeds to an international trade public and to give a stage to numerous initiatives relating to all aspects of energy-efficient plant production. In 2018, the nearly 100 Danish exhibitors will occupy the entire temporary Hall 14 and the foyer of the Grugahalle. On their behalf, the marketing organisation called Floradania Marketing will manage all the partner country's activities at IPM ESSEN.
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