Last weekend, the buyers of the golden bunch of Anastasia received their gold. During an event attended by more than 50 other Italian florists, it was Gennaro Palumbo, representing a large import company, and another person representing the flower shop “Il Massimo dei Fiori”, who received their gold from Stefan de Hoog, Product Manager at Deliflor Chrysanten.
The gold they received was part of the golden promotional campaign marking the billionth Anastasia produced and sold last January. The billionth Anastasia was sold at auction and then turned up in Naples where both winners notified Deliflor.
Adding extra sparkle to the presentation of the gold was a flower arranging demonstration given for the Italian florists who purchase their flowers from this affiliate. The florists were provided with a wonderful demonstration of how chrysanthemums could be used in bridal floristry and trendy designs. This was demonstrated by Riccardo Dressadore, a florist held in high esteem in Italy who has provided celebrities such as Roman Abramovich, Wesley Sneijder (wedding in Tuscany) and Clarence Seedorf with floral work for their events in Italy.
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