Condition Of Plants In Supermarket Found To Influence Other Products' Sales

Recent research, done by the Hochschule Geisenheim University in collaboration with Chrysal, shows that the condition of plants in a supermarket influences the buying intention and the potential amount of sales of other products.

A total of 400 people was randomly shown either a picture of a display with fresh plants, or one with withered plants, and then asked to indicate if they would buy at the shown supermarket. Interestingly enough, the intention to buy was 40% higher when shown the picture with fresh plants.

Also, the chance that supermarket would be recommended to friends or relatives, was 15% higher with the display of fresh plants, when compared to withered plants. Another interesting conclusion, is that the intention to buy vegetables at the store with fresh plants was 8% higher than at the store where withered plants were shown.

To read the rest of the story, please go to: Chrysal International