"This week is like fashion week for the flower world because of its incorporation into our lifestyle," Syngenta Flowers marketing manager and horticulturist Jeannine Bogard said with a smile as she showed visitors around the greenhouse in Gilroy. "We show you the latest trends going on in the home along with our new varieties. It's a living catalogue," she said.
The California Spring Trials, April 10-17, is a big deal for the flower-growing industry as professionals from around the world make their way across the state checking out the latest in commercial varieties, retail programs and display ideas. Earlier in the week there were nursery owners and breeders visiting from Japan, Australia, England and Holland.
A Plant Story
Syngenta Flowers (which acquired Goldsmith Seeds),one of the trial sites, has a new theme this year: "A Plant Story" with flowers grouped as if they were best-selling books in a bookstore. For example:
Photo Caption: Stepping through the Syngenta Flowers greenhouse doors in Gilroy and into a humid world of flowers is just one stop on the California Spring Trials 2010 tour for industry professionals.
Photo Credit: S.Smith
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