LOS ANGELES, CA — LA's top DIY destination to buy cheap Valentine's roses is a procrastinator's paradise for last minute cupids and budget wise DIY shoppers looking for round the clock flower deals up to 70 percent off retail prices.
"California Flower Mall is a huge marketplace filled with millions of gorgeous farm fresh discount and wholesale blooms from around the world. DIY shoppers that buy cheap Valentine's roses here don't sacrifice quality to save on prices," says Hilda Jimenez, CFM Operations Manager. "They're buying high demand, top quality, rich red imported roses direct from farms all over the world then arranging them — with the help of our vendors — and delivering the rose bouquet themselves.
"No one needs to show up empty handed. At these prices, thrifty shoppers can express their love and care with beautiful Valentine's flower gifts for their sweethearts, Moms, Grandmas, Aunts, Sisters and have plenty left for a special dinner."
Jimenez adds, "Valentine's Day is the second largest flower giving holiday of the year. California Flower Mall is the only flower market in the six-block LA Flower District open convenient hours that fit busy schedules, Saturday and Sunday from 4am – 11pm on Valentine's Weekend. And round the clock from Monday 4am until 6pm Valentine's Day Feb. 14. Admission is free."
Gersain Bustos, President of Growers Direct at CFM, says, "Mother Nature has cooperated with favorable climate conditions for Valentine's rose production worldwide this year. Growers do not have weather-related product shortages. There is always a short growing season after meeting Christmas demand and other factors affecting Valentine's red rose demand."
The National Retail Federation projects record 2012 Valentine's spending according to a recent consumer survey. The NRF says more than a third of Valentine's Day participants (36.0 percent) will buy flowers, versus 34.3 percent last year; 58.2 percent of men plan to, and that's up 2 percentage points from 2011. Total flower purchases should rack up $1.9 billion, from $1.7 billion last year, according to NRF, exceeding spending on candy ($1.5 billion); clothing ($1.4 billion) and gift cards ($1.1 billion).
Source: California Flower Mall
