California Grown’s mission is to connect Californians with the people who grow and produce their food. Soon, they’ll be doing so via a new marketing campaign that’s described as a love letter to California.
The project will celebrate California agriculture through a digital media effort that includes live action and animated videos, and social media, among other approaches. The goal is to pay homage to the folks that produce all of the state’s crops in a lighthearted and fun way, explains Nick Matteis, executive director for the Buy California Marketing Agreement.
“We’ve taken the story of California agriculture to another level to send a love letter from our California producers and their fine products through a digital media effort we think will be a fabulous story to share with our audience,” Matteis says. “We’ll approach it from the idea that these crops are a gift from our farmers and farm workers for all to enjoy, and we’ll connect to where the product starts and where it ends up.”
To read the rest of the story, please go to: California Cut Flower Commission