Some flower shop owners hate Valentine's Day, losing money on big orders that flow in from big e-commerce groups like FTD, 1-800-Flowers and Teleflora.
Take, for instance, an FTD offer advertised last week: a glass vase of roses and mini-carnations for $44.99. To send the bouquet to Reno on Valentine's Day, FTD's service charge bumps the price up to about $65.
That would be a losing deal for Mike Fiannaca, who owns two flower shops near Reno, Nev.
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