The role of horticultural expos in influencing city development and landscape design will be explored by Senior Landscape Architect, John Boon from ARCADIS at the new, AIPH Expo Conference taking place on Thursday, 19 March 2015 in Paris, France.
According to John Boon “Horticultural expos can play a major role in the development of green cities and be a catalyst for change that benefits society, the environment and the economy long into the future. Horticultural expos provide a unique opportunity to identify and showcase green innovation that gives the role of plants and the landscape its proper place. I strongly believe that cities all over the world could make use of expos to drive change for good.”
AIPH Secretary General, Tim Briercliffe, comments “ARCADIS is at the forefront of landscape planning, design and construction worldwide. I am delighted that they have joined the conference as a sponsor and are providing us with the benefit of their knowledge and experience through John’s talk. Cities everywhere can learn from their experience and John adds to an already outstanding conference line up.”
John is just one of the motivating speakers at the event. Others include:
- Bart Dohmen, Managing Director of BRC Imagination Arts, who will discuss how to identify the right expo theme and how to make it work.
- Sven Stimac, Friends & Friends, who will discuss best practice for high quality expos and introduce the new AIPH Guide for Expo Organisers.
- Li Fengli, Secretary General of the Qingdao International Horticultural Expo 2014, who will present his recent experience of organising a spectacular expo.
- Vicente Loscertales, Secretary General, BIE, whowill discuss the BIE Expo Strategy and share his great experience on expos.
- Tim Briercliffe, Secretary General of AIPH, who will outline the new AIPH Expo Strategy and work underway by AIPH to support expo organisers.
AIPH Expo Conference, to be held at the Marriott Paris – Opera Ambassador Hotel, Paris France, will be an unmissable opportunity for organisers of international horticultural exhibitions to glean inspiration and expert advice from expo consultants. The event will also showcase AIPH approved up coming expos coming up over the next decade.
To book your place at the Expo or for further information visit www.etouches.com/aiph-expo-paris2015
Conference Sponsors
The conference is supported by Exhibiting Sponsors:
Doppelmayr Garaventa – www.doppelmayr.com
ARCADIS – www.landscape-architects.nl
International Association of Horticultural Producers (AIPH)
AIPH is a co-ordinating body representing horticultural producers' organisations all over the world. It was set up in Switzerland in 1948 to stimulate the international marketing of flowers, plants and landscaping services. Currently membership consists of 26 organisations from 19 countries. For further details visit www.aiph.org.
AIPH Expo Conference
With a mandate agreed by an international convention, AIPH has been approving and regulating International Horticultural Expos, with our partners BIE (www.bie-paris.org), since 1960. Enthusiasm for such expos has continued to grow with millions of people visiting expos hosted all over the world. Recent successes over the last two years include the horticultural expos in Suncheon 2013 (South Korea) and Qingdao 2014 (China) which each attracted over 4 million visitors. AIPH has already approved five expos between now and 2022 in Europe and Asia. Overall visitor numbers are likely to exceed 30 million people in total. Billions of dollars will be spent on developing these international spectacles that have the ability to stimulate the development of whole cities and transform the international reputation of host cities. Each expo lasts for 6 months and sites range from 50 to over 900 hectares in size. Each one is carefully regulated, steered and monitored by AIPH. Organisers are required to report progress to AIPH meetings and each expo sends senior officials to the meetings. For the first time AIPH is combining these update reports with a major international conference and dinner in the heart of Paris.
For the first time AIPH will be inviting anyone with an interest in international exhibitions to attend including those still considering whether or not to have an expo. In attendance we expect expo organisers, consultants, supply companies, horticultural representatives and interested city officials from all over the world.
John Boon, ARCADIS
John studied at the International Agricultural Polytechnic Larenstein in Boskoop (BSc) and at the Academy of Architecture in Amsterdam (MLA). After a career at landscape studios in Amsterdam and Hilversum he joined ARCADIS in 2005. From 2007 till 2012 he was head of design of the World Horticultural Expo Floriade 2012 at Venlo in the Netherlands.
John mostly works on complex and multi-disciplinary projects with a focus on experiences and leisure, infrastructure and water. Beside The Netherlands he has been working on projects in Turkey, South Korea, China, Belgium and Dubai. In his work he is always searching for the right balance between functionality, durability and aesthetics.
His work for the Floriade 2012 was published in several leading international garden and landscape magazines and in the book ‘Living Nature’. John is also co-author of the book ‘The Need For Design’. As a visiting lecturer he is teaching landscape architecture students about the impact of the Experience Economy on their profession.
Source: International Association of Horticultural Producers (AIPH)
