DOWNERS GROVE, IL – All-America Selections, in an effort to provide support to independent garden center retailers, now has a Point-of-Purchase kit available free of charge for the first 100 retailers who request them. This kit includes an informational poster about AAS Winners, two bench cards and 100 generic AAS Winner tags, all created by MasterTag.(Samples below)
This kit is available free of charge to retailers who answer a few simple questions. Simply click this link to answer 5 easy questions and enter your shipping address. Kits will ship in early April in time for spring sales in the north.
When the signage and POP is used, consumers can easily locate the AAS Winning varieties they wish to purchase. The posters, benchcards and tags identify where the AAS Winners are sold and explains what is special about the varieties that carry the prestigious AAS brand.
To find out more about marketing initiatives available with All-America Selections, visit their website or contact Diane Blazek.
All-America Selections is a non-profit organization founded in 1932 to test new ornamentals and edibles for home gardening. The organization utilizes a network of more than 80 judges in over 50 trial grounds across North America to rate entries against comparisons. Then an active publicity and communications program promotes the best performers that are declared AAS Winners. Now in its 86th year of conducting trials where only the best performers are declared AAS Winners, the organization has more than 800 individual varieties that have been “Tested Nationally & Proven Locally.”
Source: All-America Selections