A packed meeting room of top retailers gathered at the International Floriculture Expo on June 25, 2018, to hear new data on the specifics of consumer purchasing:
- Demographic Profile
- Monthly Summary
- Product Type Purchased
- Preferred Colors
- Kind of Products Purchased
- Occasions/Reasons for Purchase
- Recipients of Purchase
- Average Purchase Amount
- Outlets for Purchase
- Purchase Factors
- Purchase Satisfaction
Since 1992, AFE has conducted survey research in the form of a diary study to understand in greater detail the floral purchases of the public.
Formerly called the Consumer Tracking Study and last conducted in 2005, AFE (American Floral Endowment) partnered with SAF (Society of American Florists) to revive the year-long study that provides the latest data from authentic floral purchasers.
Conducted by IPSOS and funded by the FMRF (Floral Marketing Research Fund), this study surveyed 43,145 participants to provide the industry with valuable consumer buying information to help plan for inventories, marketing, pricing and sales optimization.
To read the rest of the story, please go to: American Floral Endowment
