ALEXANDRIA, VA – The American Floral Endowment (AFE) has released its annual report detailing program successes and funding for the 2015-2016 fiscal year.
Thirteen new research projects were funded and more than $135,000 was awarded through scholarships, grants and internships. In addition, several new videos were created to highlight how Endowment programs support and promote industry growth.
"Our supporters play an important role in developing and administering programs to advance the industry," said AFE Chairman Dwight Larimer.
Highlights include:
- Business Internship Program – introducing business students to the floral industry and providing host employers with an Employer Resource Guide (NEW!) to establish a successful internship program
- Young Professionals Council – providing learning and networking opportunities for students and young industry members
- Videos on AFE's Ball Internship Program and segmented videos featuring floriculture success stories – (NEW!)
- More than $500,000 in consumer and scientific research, floral design and educational grants, scholarships and internships.
- FREE consumer reports – Marketing to Millennials (NEW!), Generations of Flowers (NEW!), Funeral Directors and Flowers Guide, Social Media Guide, Consumer Preference Studies, and others.
- Five new named funds
Take advantage of the free resources available to the industry, and consider making a tax-deductible contribution at endowment.org/donate to help support these efforts!
About AFE
Watch Our New Videos Promoting Floriculture Successes!
The American Floral Endowment is a nonprofit organization dedicated to advancing the floriculture and horticulture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $1.5 million has been funded in scholarships and internships designed to attract and retain the future leaders of the industry. To learn more about AFE or make a tax-deductible contribution, visit www.endowment.org.
Source: The American Floral Endowment
