In times like these, we all know that flowers are more vital than ever. Customers will be looking for ways to deal with increasing stress in their lives, and the health benefits of flowers are undeniable. So, while inflation, staffing issues, and slower floral sales may be challenging, here are a few tips to help you increase your profit margin and continue to share the power of flowers with your customers.
1. Raise Your Prices (Really!)
As you can imagine, Generation Z is the most social media savvy of all generations. And since they live their lives online, they use each platform differently. That’s why you can’t advertise the same way across all of them: Your content choices will heavily depend on what social media platform you use.
2. Provide Superior Customer Service
Per the Society of American Florists, an IPSOS study showed that 81 percent of customers would forgive small businesses that raised prices if the business provided excellent customer service. So go the extra mile with every customer. This naturally includes every salesperson being helpful and courteous, but it may also consist of extended delivery hours, curbside service, surprise add-ons, and more.
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