As spring approaches, the air fills with the scent of blooming flowers and the promise of Easter celebrations. Even though Easter isn’t as popular for floral sales as Valentine’s Day, Mother’s Day, or Christmas, it can still be a fantastic opportunity to grow your business.
The global Easter market reached $110.2 billion in 2022, and nearly 70% of US consumers plan to celebrate Easter in 2024. That makes this holiday full of potential if you’re ready to hop into action with some creative marketing! Here are eight proven ideas to help you:
1. Set Up an Easter Themed Post-Purchase Flow
Your customer’s journey doesn’t have to end when they buy something. Add a one-click upsell immediately after purchase, offering a discount on a second item. This could be an additional bouquet or an Easter-themed add-on to the arrangement they just purchased, like a stuffed bunny. You can also customize the thank-you page with a limited-time discount offer for another arrangement, which is good only for the coming week or month.
To read the rest of the story, please go to: Rio Roses
