8 PROVEN MARKETING STRATEGIES FOR AMAZING EASTER SALES
March 25, 2024 | 1 min to read
As spring arrives, the upcoming Easter season offers a lucrative opportunity for floral businesses despite its lower sales compared to other holidays. The global Easter market was valued at $110.2 billion in 2022, with nearly 70% of US consumers planning to celebrate in 2024. To capitalize, businesses should implement creative marketing strategies, such as establishing an Easter themed post-purchase flow that includes upsells and exclusive discounts to engage customers after their initial purchase.
As spring approaches, the air fills with the scent of blooming flowers and the promise of Easter celebrations. Even though Easter isn’t as popular for floral sales as Valentine’s Day, Mother’s Day, or Christmas, it can still be a fantastic opportunity to grow your business.
The global Easter market reached $110.2 billion in 2022, and nearly 70% of US consumers plan to celebrate Easter in 2024. That makes this holiday full of potential if you’re ready to hop into action with some creative marketing! Here are eight proven ideas to help you:
1. Set Up an Easter Themed Post-Purchase Flow
Your customer’s journey doesn’t have to end when they buy something. Add a one-click upsell immediately after purchase, offering a discount on a second item. This could be an additional bouquet or an Easter-themed add-on to the arrangement they just purchased, like a stuffed bunny. You can also customize the thank-you page with a limited-time discount offer for another arrangement, which is good only for the coming week or month.
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