6 Strategies for Marketing Flowers to Gen Z
August 29, 2024 | 1 min to read
Marketing to Gen Z, born between 1997 and 2012, requires understanding their deep connection to technology and social media. Emphasizing innovation, floral businesses can capture their interest by integrating augmented reality (AR) and artificial intelligence (AI) into their marketing strategies. Embracing these tech-driven experiences can create engaging interactions that resonate with this unique generation, turning a challenging approach into an exciting opportunity for growth.
Marketing flowers to Gen Z may seem tricky at first, but it can be a fun and creative challenge. Born between 1997 and 2012, this generation is the first to have grown up with the internet and social media, so it’s essential to consider that when marketing to them. Here are some innovative strategies to help you connect with this unique generation and grow your floral business.
1. Integrate Technology and Innovation
Gen Z loves technology and innovative experiences. Your marketing can really appeal to this tech-savvy generation by incorporating augmented reality (AR) and artificial intelligence (AI).
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