Marketing flowers to Gen Z may seem tricky at first, but it can be a fun and creative challenge. Born between 1997 and 2012, this generation is the first to have grown up with the internet and social media, so it’s essential to consider that when marketing to them. Here are some innovative strategies to help you connect with this unique generation and grow your floral business.
1. Integrate Technology and Innovation
Gen Z loves technology and innovative experiences. Your marketing can really appeal to this tech-savvy generation by incorporating augmented reality (AR) and artificial intelligence (AI).
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