Z Crackers is thrilled to announce the Sweet & Salty, the newest addition to its line of award-winning, palate-pleasing crackers. Made from all-natural ingredients and boasting the same addictive crunch that has won the company a loyal and hungry following, Z’s latest creation is certain to inspire a love affair all its own.
Few marriages are happier than the union between sea salt and turbinado sugar, and as the name of Z’s newest product suggests, the two exist here in happy harmony, lending the rustic, hand-cut crackers a nuanced and compelling flavor profile enhanced by hints of olive oil, red onion, and wheat bran. Put more simply, these are some darn good crackers; they’ve never met a dip, spread, or cheese they didn’t like. And because all of their preservative-free, certified-kosher ingredients are actually found in the natural world, they’re about as wholesome as a snack food can be. Even their packaging is guilt-free: the container is made from a minimum of 50 percent post-consumer recycled plastic, while its distinctive sleeve is made from recycled paper.
Z’s Sweet & Salty crackers are the latest act from a business that has been more than 30 years in the making. It all began in 1980, when Keith Pollack wearied of his job as a sound engineer and opened a pizzeria with his wife, Pam, a graphic designer. Their pies, made with a secret-recipe crust and topped with unusual flavors, earned a devoted local following and TV coverage. Although they closed up shop two years later, Keith continued to make savory pies in their Brooklyn home, and found his first retail customer in Joel Dean, co-owner of the fabled Dean & DeLuca. As their retail base grew, Keith delivered his pies out of the trunk of his 1968 Chevelle, a pastime he gratefully gave up when he and Pam finally found a distributor.
Although their business continued to thrive, by the late 1990’s, Keith longed to make a product with a stable shelf life – although his pies had a lot of fans, their brief lifespan meant a lot of returns. Not wanting to go the frozen-pizza route, he was wondering what to do when Pam came up with the idea of using their pizza dough to make crackers. So he and Pam made a batch… and couldn’t stop eating them. A year later in 2001, the results of their experiments won the Silver Award for Best Cracker at the New York Fancy Food Show. Over the next few years, their crackers began to sell, to the extent that they stopped making the savory pies and expanded to handle demand. Today, Z Crackers makes seven different flavors that are available at stores of all sizes around the country, including Whole Foods.
The Sweet & Salty continues the Pollacks’ tradition of making crackers as thoughtfully crafted as they are addictive. In less time than it takes to say, “more, please,” you’ll understand why, as we like to say, they’re “Z best.”
Source: Z Crackers
