Innovative packaging of fresh food is becoming a large focal point for consumers. In fact consumers are willing to pay a premium for better-packaged foods if their perception is that it’s higher quality. Here are some key tips for improving the shopper experience through smarter packaging:
• Use packaging that extends shelf life while offering a clear view of the food.
• Look for packaging that reduces overall shrink levels while improving product hold times and, subsequently, deli profits.
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