LONDON — Reportbuyer.com just published a new market research report: The US Chilled and Deli Foods Market: What Consumers Eat and Why?
Product Synopsis
This report provides the results for the Chilled and Deli Food market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.
Introduction and Landscape
Why was the report written?
Marketers in the Chilled and Deli Food market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends. This report solves these problems by providing integrated survey-based data on consumer trends and consumer groups, and market data which shows the exact size of consumer groups, how much of the Chilled and Deli Food market they account for and which consumer trends drive their behavior.
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