Nutrition integrity is not about turning your deli into a haven for health enthusiasts and alienating comfort food cravers. It’s about offering the right selection and transparency of information to allow customers to choose what’s right for them at the moment.
The deli is perfect for serving up delicious, healthful offerings — consumers often consider freshly prepared refrigerated foods from the deli case an excellent choice for freshness and value. In a recent study by Olson Communications, consumers said fresh, healthy and nutritious were the most important characteristics in purchasing food; 87 percent ranked freshness as an important factor in their deli purchase decision.
Satisfying Health Enthusiasts And Comfort Cravers: Research shows consumers may make different choices for Monday through Wednesday meals than they will for a special occasion or weekend meal. The secret is to make your deli the first choice stop on the journey to the perfect meal.
When consumers want indulgence, serve it up without abandon. Don’t try to make healthy versions of classic indulgence foods with faux ingredients that can never deliver the taste memory customers anticipate. The indulgence has to be worth the splurge in taste that is rich and flavorful.
Taste always trumps nutrition. Consumers are more likely to sacrifice taste when they shop for packaged goods that meet specific nutritional profiles in a shelf-stable, convenient format. Foods that do not deliver on taste expectations often end up being one-time solutions for consumers.
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