Supermarket Prepared Foods Category Is Strong And Growing

SCHAUMBURG, Ill.— With the $13 billion supermarket prepared foods industry projected to grow nearly seven percent in 2010 according to a report from Packaged Facts,* the competitive pressure on supermarkets to offer quality prepared foods is also growing. A key part of the quality food equation is cooking equipment. As its supermarket customers will attest, the Rational SelfCooking Center is the best and most efficient way to prepare some of the most popular prepared supermarket foods like poultry, pizza and bakery items.

Chicken, turkey, pizza, fried foods and baked goods are easier to prepare with the SelfCooking Center, but more importantly, because of the oven’s advanced technology, the unit produces these foods with exceptional consistency and quality. More specifically, the SelfCooking Center produces:

  • Moister chicken: The optimal combination of dry and moist heat keeps poultry moister and the skin crispier

    • A two and a half pound bird takes only 35 minutes to cook in the SelfCooking Center versus 90 minutes in a traditional rotisserie – saving time and energy
    • Poultry prepared in the SelfCooking Center has up to 22 percent less yield loss than traditional preparation
  • Crispy pizza: The Pizza Dish and Pizza Tray along with SelfCooking Center technology keep pizza toppings moist and the crust crispy
  • Healthier frying: Fried foods prepared using the CombiFry accessory do not require oil and therefore have up to 80 percent less fat and 36 percent fewer calories compared to oil-fried foods
  • Fresh bakery: Humidity, temperature, and airflow speed are all automatically determined and monitored for ideal baking results, with or without the proofing process

“When our rotisserie broke down we decided to buy another SelfCooking Center,” said Barbara Lentz, owner of Trags market in San Mateo, Calif. “Versatility, cooking speed, consistency and self cleaning were clear arguments for the purchase. Our customers love the chicken prepared in the SelfCooking Center,” claimed Lentz.

Cooking in the SelfCooking Center is a simple and unique process. The operator selects the browning level and desired doneness and the unit determines the amount of product being prepared without any need for monitoring the cooking process. Cleanup is equally as easy. The automated CleanJet cleaning feature is activated with the touch of a button and the CombiFry and Chicken & Duck Superspike accessories can be washed simultaneously. Lastly, the unit automatically stores required HACCP documentation for up to 10 days easing what can often be an administrative burden.

Supermarket operators can experience the SelfCooking Center and see firsthand how it handles a range of popular prepared foods by attending a TeamCooking Live event. Register now.

*Packaged Facts. Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice. July 1, 2010.

About the SelfCooking Center

The SelfCooking Center has simplified the cooking process to the press of a button, saving time as well as expensive training and retraining due to staff turnover. It detects product-specific requirements, the size of the food to be cooked and load size. Then, the SelfCooking Center automatically calculates cooking time, temperature and ideal cooking cabinet climate on an individual basis. It continuously monitors and adjusts 3,600 times per hour to achieve the desired result. The SelfCooking Center also requires 28 percent less space in the kitchen but cooks up to 15 percent faster than conventional combi-steamers. It is available in six different sizes, gas or electric.

About Rational

Rational is the world market and technology leader for the thermal preparation of food in professional kitchens. Founded and based in Germany since 1973, Rational is committed to the principle of sustainability, expressed in its policies on environmental protection, leadership and social responsibility. Numerous awards such as "Best Factory," "Product of the Year," "Manufacturer of the Year" and "Global Excellence in Operations" attest to Rational's high standards and recognition in the industry.

SOURCE Rational