Richfield, Wis. – Three new consumer promotions for the Joan of Arc®, King’s Choice® and Lorraine® brands of specialty cheeses will be launched in tandem with the New Year’s ball drop in Times Square. Additionally, these brands will be unveiling a series of new recipes on their websites that are custom-designed for easy entertaining.
• Joan of Arc® “It’s Hip to Dip”
Joan of Arc® is the oldest trademarked brand of French brie available in the United States and features a savory, buttery, rich and earthy taste that works well in a wide variety of dishes. This January, consumers are invited to enter for their chance to win one of six fondue pots at JoanOfArcBrie.com. Entrants that follow Joan of Arc® on Pinterest.com/JoanOfArcBrie are encouraged share this decadent Brie Fondue recipe with their friends.
• King’s Choice® “Entertainment Fit for a King”
The King’s Choice® brand offers a wide yet complementary variety of superior quality imported Danish and Dutch cheeses that are steeped in the tradition of Europe’s 19th century cheesemakers. King’s Choice® cheeses are worthy of royalty, and this January the brand offers consumers the opportunity to experience “Entertainment Fit for a King.” Five $200 StubHub® gift cards will be rewarded in the brand’s enter-to-win contest hosted at KingsChoiceCheese.com.
• Lorraine® “Game Day Sandwiches & Appetizers”
In celebration of its 40th anniversary, the Lorraine® brand of premium sandwich cheeses is giving consumers $1.00-off coupons, available via in-store displays and on its website: LorraineCheese.com. At only 75 mg per serving, Lorraine® cheese is naturally low in sodium but still deliciously full-flavored. Its delightfully creamy flavor and lacy, light texture stacks beautifully on a variety of sandwiches and appetizers making it perfect for game day entertaining.
In-store shelf talkers with tear pads featuring coupons can be found in participating nationwide retailers. Details about the promotions, including full contest rules, will be available on the contest websites throughout the promotions. Contest winners will be announced on the corresponding brands’ Facebook pages: facebook.com/JoanOfArcBrie and facebook.com/KingsChoiceCheese. Retailers interested in purchasing specialty cheeses from the Joan of Arc®, King’s Choice® and Lorraine® lines can contact a Saputo sales representative by e-mail at moreinfo@saputo.com or by phone at 1-800-782-0741.
About Saputo
Saputo produces, markets, and distributes a wide array of dairy products of the utmost quality, including cheese, fluid milk, extended shelf-life milk and cream products, cultured products and dairy ingredients. Saputo is one of the top ten dairy processors in the world, the largest in Canada, the third largest in Argentina and among the top three cheese producers in the United States. Our products are sold in more than 40 countries under well-known brand names such as Saputo, Alexis de Portneuf, Armstrong, Baxter, Dairyland, Dragone, DuVillage 1860, Friendship, Frigo Cheese Heads, Great Midwest, King’s Choice, Kingsey, La Paulina, Milk2Go, Neilson, Nutrilait, Ricrem, Salemville, Stella and Treasure Cave. Saputo Inc. is a publicly traded company whose shares are listed on the Toronto Stock Exchange under the symbol “SAP”.
*Saputo Cheese USA Inc. is not affiliated with StubHub®. StubHub® is not a sponsor of this promotion. StubHub® is a registered trademark of StubHub, Inc.
Source: Saputo
