WHITE PLAINS, N.Y. — Sabra Dipping Company (www.sabra.com), maker of America's favorite hummus, is bringing a taste of its Hummus House Pop-Up experience to Park City, Utah. Sabra's 'Hummus House Independent Filmmaker Salon' will open in Cisero's iconic bar and restaurant located on Main Street in Park City, Utah where the brand will host private celebrations honoring some of today's most compelling filmmakers during the Sundance Film Festival.
"Bringing Sabra's Hummus House Pop-Up experience to Park City is a way for our brand to support some of the country's most creative and laudable talent in the way we know best… sharing our passion for delicious, flavorful and inspirational food," said Greg Greene, director of marketing for Sabra Dipping Co. "The Hummus House Filmmaker Salon invites guests to discover new flavor experiences influenced by local and global cuisine."
The menu will feature select recipes from Sabra's original Hummus House fare. Pete Taylor, who helped launch Sabra's original Hummus House experience in Georgetown, DC this past October, will be on site to prepare a selection of Sabra's signature dishes including "East Meets West," a trio of hummus featuring toppings such as edamame, ginger and sesame oil or salty roasted pepitas and pumpkin oil. Hummus House will feature a warm hummus bar with dozens of customizable flavor combinations. Locally-inspired dishes new to Hummus House will be added to the menu. Guests will enjoy drinks from local Five Wives Vodka and IG Winery, as well as handcrafted gluten-free beer from Omission.
Select filmmakers, cast and crew were invited to entertain on site. Confirmed events include celebrations for James White starring Christopher Abbot, Ron Livingston, and Kid Cudi; Ten Thousand Saints with Ethan Hawke and Emile Hirsch; and Digging for Fire starring Orlando Bloom, Rosemarie Dewitt and directed by Joe Swanberg. Kevin Bacon and Michael Shannon are among the expected guests celebrating the anticipated films, Cop Car and 99 Homes.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic and healthy dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dip, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.
Source: Sabra Dipping Company, LLC
