Cypress, CA – Rojo’s Salsa, a key brand of Refrigerated Mexican Salsa, is excited to announce both reformulated salsas and new salsas additions to the line.
These salsas are crafted with more authentic taste using traditional recipes and preparation methods. The reformulated salsas are full of flavor and use blends of jalapeños, serranos and chipotle chiles to create rich, well-balanced salsas that deliver an authentic taste experience.
“We listened to consumers,” says Randy Bartter, Sr. VP of Sales & Marketing. “Consumers know what good, authentic Mexican food tastes like and they are expecting to find authentic salsas on the Retail Grocery shelf.”
In addition to the reformulations, Rojo’s Salsa has added three new salsas, including; a complex and zesty Black Bean & Corn with roasted corn and cumin, a “molcajete-style” Roasted Tomato & Green Chile with chunks of roasted tomatoes and green chiles, and Mango Chipotle, a coastal favorite that combines sweet and heat into one delicious salsa.
All of the products come in clear PET packaging so consumers can see the salsas before they buy them, and the package can go straight to the table for dipping chips or topping dishes.
“These Rojo’s Salsas will allow salsa-lovers to add full-flavored salsas to any dish or meal and enjoy an authentic Mexican taste experience.”
Rojo’s Salsas and Layered Dips can be found in the refrigerated deli case of your favorite Grocery store.
About Simply Fresh Foods, formerly Fresh Food Concepts
With headquarters in Cypress, California and a production facility in Buena Park, California, the company has a heritage of producing authentic Mexican salsas for the last 30 years and is an innovator in refrigerated layered dips, dairy dips, hummus and salads.
The company sells its products under the brand names that include Rojo’s Salsa, Rojo’s Layer Dips, San Francisco Foods Company Salads & Dips, and Sassi Fresh Dips. The company ships its products primarily to Food Retailers and Distributors throughout the U.S.
Contact – For more information, or questions, please contact April Guerra at april@ffci.us .
Source: Simply Fresh Foods
