Beaverton, Ore. – At the 2014 International Dairy-Deli-Bakery Association (IDDBA) annual seminar and expo, Reser’s (booth #1627) will debut its newest refrigerated products. This year’s new product line-up includes value-added salads and kits for both grab-and-go purchases and behind the deli case glass merchandising.
According to IDDBA’s What’s in Store 2014 Deli Highlights trends report, “The very definition of cooking is beginning to change… To ‘assemble’ is to cook. Delis provide innovative ways to offer simple, tasty, ingredients or foods for meals or snacks (including ethnic or upscale comfort foods) meeting the needs of several demographics.”
“Consumers want cost-effective yet healthy and flavorful prepared foods they can pick up from the deli on the way home,” states Brenda Killingsworth, retail trade manager for Reser’s. “We help deli operators strike the perfect balance between offering specialty products and core deli salads. Consumers have a growing appetite for grain-based salads, ethnic salads and healthier options. Our new salads and kits offer convenience, variety, and delicious flavors.”
Reser’s New Products
Reser’s satisfies the consumers demand for fresh, flavorful prepared foods, while providing retailers variety without the cost of labor to prepare in-house. At IDDBA 2014, retailers are invited to taste and see the following new products:
Name of Product: Reser’s Loaded Potato Salad
Description of Product: Just like a loaded baked potato but without the extra work. Russet potatoes, large shreds of cheddar cheese, bacon bits and creamy dressing and herbs make this a family favorite.
Date Introduced: April 14th, 2014
Name of Product: Reser’s BBQ Smokehouse Beans
Description of Product: Delicious and hearty baked beans with shredded beef in a slightly sweet and savory sauce. Serve hot or cold.
Date Introduced: April 14th, 2014
Name of Product: Curry Ginger Couscous
Description of Product: Fluffy couscous tossed with garbanzo beans, raisins, green onion, red bell pepper and flavored with curry and ginger.
Date Introduced: March 31st, 2014
Name of Product: Low Fat Greek Yogurt Potato Salad
Description of Product: Red skin potatoes, celery and red onion in a light Greek yogurt dressing with a hint of dill and parsley.
Date Introduced: March 31st, 2014
Name of Product: Reser's Loaded Mashed Potato Kit
Description: Creamy mashed potatoes are mixed with savory bacon bits and shredded cheddar cheese to make this a colorful and delicious dish.
Date Introduced: June 1st, 2014
Name of Product: Reser's Sensational Sides Buttermilk & Chives Mashed Potatoes
Description: This rich and flavorful russet mashed potato side dish topped with chives is sure to become a family favorite.
Date Introduced: September 8th, 2014
Name of Product: Fresh Creative Baked Brie En Croutes
Description: Rich double cream Brie cheese wrapped in brioche dough, baked golden brown and topped with varieties of delicious chutneys like, Cranberry Orange, Apricot Cranberry, Peach Raspberry and Caramel.
Date Introduced: April 1st, 2014
Name of Product: Fresh Creative Torta Cheese Balls:
Description: Hand rolled cream cheese balls, perfect for snacking, holidays, special gatherings; A variety of flavored cream cheeses, layered with additional cheeses and savory spices to create delicious flavors like Bacon Ranch Cheddar, Mediterranean Feta, Pesto Parmesan and Spicy Taco.
Date Introduced: January 1, 2014
To order or for more information, please contact Reser’s customer service at 1-800-333-6431.
About Reser’s Fine Foods
North American-based Reser’s is the leading provider of deli salads, fresh salads, side dishes and prepared foods. Reser’s makes fun times easy and affordable for every family. Reser’s famous deli salads are a family favorite at picnics, BBQs and tailgaters. Founded in 1950, the company remains privately owned and operated and committed to providing delicious refrigerated foods for the supermarket and food service industries. Reser’s operates 18 facilities and employs nearly 4,800 employees in the US, Mexico and Canada. Visit www.resers.com.
Source: Reser’s Fine Foods
