Dietz & Watson was recently awarded the Susan G. Komen Breast Cancer Foundation’s “Pink Ribbon” for their unique “Pretty in Pig” fundraising campaign and their unwavering commitment to fighting breast cancer. Each month the foundation honors a community member with this award for their outstanding contributions to the fight.
In partnership with the Komen Foundation, Dietz & Watson — a Philadelphia-based producer of premium deli meats and cheeses — created the “Pretty in Pig” campaign to raise money. This unique campaign placed a 6-foot pig at race events, where individuals could “feed the pig” by donating spare change to the cause.
The pig made its debut at the 2009 Philadelphia Race for Cure and within two hours, it raised almost $7,000 for the fight against breast cancer. By the end of 2009, Dietz & Watson’s continued efforts raised more than $50,000.
The “Pretty in Pig” campaign returned to Philadelphia on Mother's Day. In addition to the original pig stationed at the race, Dietz & Watson has created several other larger than life pigs and hundreds of piglets to be placed throughout the community to encourage donations. Dietz & Watson is confident that the tour of pigs and their donation of outdoor advertising space will help raise even more money for this important cause.
Source: Dietz & Watson
