(Perishable News Editor's note – on 6-16-15 we accidentally ran an outdated version of this release. Here we are happy to share the current version, and we apologize for any confusion.)
Portland, ME— For the fourth consecutive year Rogers Collection is delighted to host the cracking of a whole wheel of Brown Cow Parmigiano Reggiano at their Booth #1850 at the Fancy Food Show in New York City on Sunday, June 28th at 1pm. Made by Società Agricola Valserena, an Italian dairy near Parma Italy, that is dedicated to producing Parmigiano Reggiano made solely from the milk of Brown Cows (Sola Bruna). Valserena is one of the oldest dairies producing Parmigiano Reggiano and one of the very few farmstead producers still remaining. The cracking of an 80 lb wheel, slowly aged for two years, requires skill, knowledge, and strength. Rogers Collection wants to share this rare opportunity with SFFS attendees, who will have the pleasure to witness and experience the intense floral aromas from a wheel just opened and enjoy the genuine essence of authentic and fresh Parmigiano Reggiano.
The producer, Società Agricola Valserena, is a member of the Consorzio di Sola Bruna. Only four dairies belong to this Consortium which guarantees that the milk for the Parmigiano Reggiano only comes from registered Brown Cows. The breed is prized for the richness of the milk and the unique characteristics that can be tasted in the finished wheels of cheese. Milk of Brown Cows is considered to be more flavorful, more delicate and higher in calcium than that of Holstein Friesians, which are used for the majority of Parmigiano Reggiano production. At Valserena, 220 cows produce 10 wheels of Parmigiano Reggiano per day. Valserena changes the diet of the animals every five years to create nuances in the flavor of the milk. Cows graze on local pastures and are fed exclusively farmstead forages and grains. Very few wheels of Parmigiano Reggiano come from farmstead producers such as Valserena. The word “farmstead” denotes that the entire production cycle happens on the dairy, from the growing of the cereals used for feed, to the birthing and breeding of the cows, and finally to the process of making and aging the cheese.
Rogers Collection is proud to be the chosen U.S. importer for Valserena dairy offering both whole wheels and cuts to American customers. Valserena is a 5th-generation family dairy owned by Gian Domenico Serra and his children, Giovanni, Antonietta and Niccolò. Founded in the 18th century, Valserena is thought to be the oldest still existing Parmigiano Reggiano farmstead dairy. Rogers Collection looks forward to seeing SFFS attendees at booth #1850 for this wheel-cracking event on Sunday, June 28th at 1pm.
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Rogers Collection imports and distributes artisan products of distinctive quality created by authentic food-crafters from Europe, the UK, North and South Africa, and the Middle East. Thanks to Rogers Collection and their dedication to family-run and traditional products, these extraordinary ingredients are now being used in restaurants and home kitchens across America. Contact Carrie Davenport at 207.828.2000; carrie@therogerscollection.com; visit therogerscollection.com.
Source: Rogers Collection
