(Chatham, NJ) With the growing popularity of Old Croc’s award-winning flavored cheddars launched last year, Trugman-Nash, the makers of Old Croc Australian cheddar, is now offering new ways for cheese lovers to enjoy them. The bold flavored cheeses – Bacon & Jalapeno, Horseradish, Roasted Garlic & Herb, and Chipotle & Onion – made their debut in 2017 in a grand fashion, winning top honors at the US Cheese Championships and later in the 2018 World Cheese Championships.
The flavored cheddars were “a natural addition to the line,” says Ken Meyers, President & CEO of Trugman Nash. Old Croc embraced the conversation with their enthusiastic fans as development of the new products began. Meyers added, “The interest being shown by consumers in our products inspired us to open the conversation on social media. We ran an informal survey and gave them the chance to tell us what flavors they wanted to enjoy.” The fans asked, and Old Croc answered.
Previously available only in 6oz chunks, Old Croc flavored cheddars are now available in a wide assortment of products including – Pre-packaged slices, easy-to-serve snack trays, Croc Bites single portion snacks and delicious spreads. “We are very excited about our new line extensions because they allow Old Croc cheese lovers the opportunity to enjoy our flavored cheddars in different ways, and for different occasions, whether you’re entertaining, making a sandwich or grabbing a quick snack”, said Ken Meyers.
Old Croc’s expansion is a testament to its focus on innovation and quality–ensuring that all new products reflect the attributes that have earned the brand the buzz it’s generated since its initial launch in 2012 Old Croc’s cheddar is crafted with pure Australian milk that’s RBST-free, and non-GMO, drawing on a rich tradition of Australian dairy farming, which delivers the bold flavor profile that Old Croc cheeses have become known for.
“Old Croc cheddar is made with an old-world recipe that maximizes texture, body, richness, and aging capabilities of the cheese to deliver a tasteful experience,” explains Meyers, “Compared to many cheddars that are designed for shredding and cooking, Old Croc is designed to be a snacking cheese.” Old Croc grass-fed cheddar undergoes a thorough aging process, with the signature Sharp Cheddar being aged for a minimum of 9 months. “We use the same cheddar for our recipe when we make our flavored cheeses and spreads,” added Meyers, “and we designed our new products to maintain the signature “bite” that Old Croc cheeses have become known for. All of our ingredients have to be of the very highest quality in order to maintain our overall brand proposition.”
What’s next for Old Croc? Plenty. As one of the fastest growing imported cheddars in the United States, Old Croc’s distribution and product development continue to grow to meet consumer demand for bold tasting cheeses. The new flavored slices, spreads, snack trays and “Croc Bites” join Old Croc’s initial ‘Classic’ offerings: Sharp, Extra Sharp and Smoked Sharp Cheddar.
Old Croc’s flavored cheddars are distributed by Trugman-Nash, LLC, an affiliate of MCT Dairies, and are available in (6oz) chunks (6oz) pre-sliced shingle packs, (12oz) and (1.5LB) Variety Trays, (8 ct) and (18 ct) Croc Bites, and (8oz) and (16oz) spreads. For more information about Old Croc fine cheese products, contact them at: info@trugman-nash.com or visit www.oldcroccheese.com.
Source: Old Croc
