Springdale, AR-A new deli promotion by Tyson Foods, Inc., is sure to be a massive hit with families!
"Giant Flavor Tenders" pairs a tried-and-true kid favorite-Tyson® Chicken Tenders-with the 3D epic action adventure that families everywhere are anticipating-Jack the Giant Slayer, in theaters nationwide on March 1, 2013. In this promotion, consumers can save $1 on the purchase of 1 lb. or more of Tyson Chicken Tenders from the deli. Colorful point-of-sale materials featuring the gigantic Hollywood production will direct shoppers to DeliAnytime's facebook page, where they can register for a chance to win tickets to the fun family flick.
After they register for a chance to win, consumers will receive a coupon for $2 off 1 lb. or more of Tyson Chicken Tenders, enticing them back to the deli for big savings on a second purchase. It's an enormous hit for everyone!
"We're pleased to partner with Warner Bros. to offer consumers a chance to enjoy great family entertainment," said Sally Ashcraft, Brand Manager for Tyson Deli Division. "Parents love the convenience of Tyson Chicken Tenders; they love to save on family favorites; and they love to make their kids happy. We expect the Giant Flavor Tenders promotion to be a huge success."
The Giant Flavor Tenders promotion is in stores March 1 – April 12, 2013. It also will be featured on DeliAnytime.com, where consumers can find lots of easy recipes using Tyson Chicken Tenders in family meals. Facebook and twitter posts will tie in to the Jack the Giant Slayer publicity and drive traffic to the deli.
Directed by Bryan Singer and starring Nicholas Hoult, Eleanor Tomlinson, Stanley Tucci, Ian McShane, Bill Nighy and Ewan McGregor, Jack the Giant Slayer tells the story of an ancient war reignited when a young farmhand unwittingly opens a gateway between our world and a fearsome race of giants. Unleashed on the Earth for the first time in centuries, the giants strive to reclaim the land they once lost, forcing the young man, Jack, into the battle of his life to stop them. Fighting for a kingdom, its people, and the love of a brave princess, he comes face to face with the unstoppable warriors he thought only existed in legend…and gets the chance to become a legend himself.
Jack the Giant Slayer is produced by Neal Moritz, David Dobkin, Bryan Singer, Patrick McCormick and Ori Marmur, from a screenplay by Darren Lemke and Christopher McQuarrie and Dan Studney, story by Darren Lemke & David Dobkin. A New Line Cinema presentation, in association with Legendary Pictures, the film will be distributed by Warner Bros. Pictures. www.jackthegiantslayer.com
Tyson Foods, Inc. (NYSE: TSN), founded in 1935 with headquarters in Springdale, Arkansas, is one of the world's largest processors and marketers of chicken, beef and pork, the second-largest food production company in the Fortune 500 and a member of the S&P 500. The company produces a wide variety of protein-based and prepared food products and is the recognized market leader in the retail and foodservice markets it serves. Tyson provides products and services to customers throughout the United States and more than 130 countries. The company has approximately 115,000 Team Members employed at more than 400 facilities and offices in the United States and around the world. Through its Core Values, Code of Conduct and Team Member Bill of Rights, Tyson strives to operate with integrity and trust and is committed to creating value for its shareholders, customers and Team Members. The company also strives to be faith-friendly, provide a safe work environment and serve as stewards of the animals, land and environment entrusted to it.
Source: Tyson Foods, Inc.