ROMEOVILLE, IL — KeHE Distributors has been rapidly distributing its specialty deli and bakery programs over the last five years.
Through the KeHE recent acquisition of Tree of Life, KeHE has better positioned its selection and distribution to be first in class for specialty deli and bakery solutions for retailers.
"KeHE's approach to the specialty deli is very similar to our approach to specialty grocery in center store. We offer our retailer partners outstanding selection, unique variety, and on-trend items, as well as solutions to assist our customers in merchandising and selling the right products for the end consumer. Our programs also offer assistance and solutions in getting the products on the shelf and out the door," said Arn Grashoff, KeHE's senior director of perishables.
"Training and educating our retailers on specialty deli and bakery products and their merchandising is an essential part of our job," said Peggy Preston, KeHE category manager, bakery. "Just putting our product on the floor and expecting it to sell is not enough. Our customers must be confident they are carrying an offering that their competitors cannot compete with and their customers can't live without."
KeHE offers 2000 SKUs of specialty cheese alone. In addition, it offers several lines of specialty deli olives, hummus, dips and spreads, deli meats and prepared foods. The specialty bakery category is one of KeHE's fastest growing product segments offering breads, cheesecakes, desserts and pastries.
Source: KeHE Distributors
