Third-generation deli man Jake Dell is taking the iconic Katz’s Delicatessenacross the U.S. and into the 21st century without losing its New York roots or an ounce of fresh meat juice.
As part of its 130th anniversary, Katz’s announced on Tuesday that its first-ever subscription service will start in June. And for pastrami super-fans with an event to plan, there will also be “Big Ticket” items, a play on the paper carnival ticket that serves as your check at the deli. “The ticket,” said Dell, “is an integral part of Katz’s when you walk in.” (And it comes with its own rules—the cause of many a Yelp rant when one gets lost.)
Dell, 31, said he’s been wanting to launch these programs for years, but it has taken a while to nail the logistics, “especially for our regulars who’ve moved away but want to recreate that classic Katz experience at home.”
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