When Jarlsberg cheese first started 60 years ago, specialty cheese wasn't very common. The deli case at the local grocery store maybe featured a few cheese varieties and some meat, but there weren’t the vast offerings common today like prepared foods, sandwiches, hummus, and vegan items.
Fast-forward to today and the brand has an extensive presence in delis and supermarkets but wants to further extend its awareness.
"Jarlsberg is the anchor to many cheese cases," says Deborah Seife, marketing manager, Norseland. "It's an approachable specialty cheese brand. It has a tremendous awareness. But we need to expand to younger generations."
To read the rest of the story, please go to: Media Post