Frankfurt, Germany — Any food company whose commercials feature Gummy the Dancing Bear, a cartoon figure that has become a pop sensation among youngsters, knows how important it is to put wholesomeness and product safety at the top of the priority list. Ifantis, a major Greek producer of fresh-cut meats and deli salads, has taken its commitment to food safety to a higher level with the debut of its FreshPress product line.
The new FreshPress label assures consumers of “ultimate food protection.” It also refers them to a web site where they can see an Avure HPP system at work in an Ifantis production facility.
Ifantis’ FreshPress products undergo the lethality treatment known as high pressure processing (HPP), the advanced technology pioneered by Avure Technologies. By subjecting food products to ultra high pressure after packaging, Avure’s high-throughput HPP systems disable food borne pathogens and bacteria that cause spoilage.
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