Madison, WI — The International Dairy-Deli-Bakery Association (IDDBA)™ announced the release of its latest original research, Digital Merchandising for Deli and Bakery. Developed in conjunction with retail technology consultancy firm Brick Meets Click, the report examines the growing relevance of digital shopper omnichannels and explores ways in-store deli and bakery departments can embrace online technology to attract and retain shoppers and grow sales.
Among the report’s findings are four opportunity areas that represent key paths to purchase:
1. Moving shoppers towards a purchase decision before they come to the store.
2. Promoting additional purchases with new digital devices that make ordering and purchasing faster and easier.
3. Making it easier for shoppers to purchase products by aligning with click & collect, local delivery services, or self-service dispensers.
4. Encouraging shopper feedback and conversation to increase engagement and boost return trips.
The free report is available to both IDDBA members and nonmembers.
Digital Merchandising for Deli and Bakery is the latest research report developed by IDDBA. Other recent research include Online Grocery Business Models: Click & Collect and Drive; High Stakes of Food Safety in Dairy, Deli, Bakery & Prepared Foods; Total Store Connectivity: Revealing New Pathways to Win – Specialty Cheese and Engaging the Evolving Shopper: Serving the New American Appetite. IDDBA members have access to all association research at www.iddba.org.
“Technology continues to create new opportunities for food retailers and manufacturers to engage and connect with today’s shoppers,” said Alan Hiebert, senior education coordinator, IDDBA. “Our latest research provides industry professionals with the information they need to successfully implement marketing and sales processes in the various channels their shopper base frequents.”
To learn more about IDDBA research and membership benefits, visit www.iddba.org or call 608-310-5000.
About IDDBA: IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy many benefits and services including the annual seminar and expo, leading-edge research, training programs, management tools, and an annual trends report. For more information, contact IDDBA at 608.310.5000 or visit our website, www.iddba.org.
Source: International Dairy-Deli-Bakery Association (IDDBA)™
